Universitas Jenderal Soedirman (FEB UNSOED)
Synergising Pricing Strategy and Integrated Marketing Communication: Creating Value and Competitive Advantage in the Digital Era
Faculty of Economics and Business · Universitas Jenderal Soedirman
Dr. Amena Sibghatullah delivered an international visiting lecture at FEB UNSOED on aligning pricing strategy with integrated marketing communication — showing how organisations create perceived value...
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