2021 · Cogent Business & Management
Religiosity, Halal Food & Physical Well-Being Study
S Suleman, A Sibghatullah, M Azam
Abstract
This study explores the relationship between religiosity, halal food consumption, and physical well-being by extending the Theory of Planned Behavior (TPB). It investigates how religious beliefs influence halal food choices and how these choices contribute to healthier lifestyles and improved physical well-being. The findings indicate that religiosity significantly shapes consumers' behavioral intentions toward halal food consumption, leading to positive health outcomes. The research provides valuable insights for policymakers, healthcare professionals, and halal food businesses seeking to promote healthier and more sustainable consumer behaviors.
What This Means for Your Business
This research demonstrates how religiosity influences halal food purchasing decisions and improves physical well-being through the Theory of Planned Behavior. The findings help halal food producers, marketers, healthcare organizations, and policymakers better understand consumer behavior, develop effective marketing strategies, and encourage healthier lifestyles while supporting the growing global halal food industry.
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