International Academician · Researcher · Speaker
Research authority and invited speaker across the UK, Turkey, Indonesia, and Malaysia — bridging scholarly rigour with entrepreneurship, branding, and MSME growth strategy.
14
Publications
1,086
Citations
11
h-index
Featured International Session
Istanbul, Turkey · Standards and Metrology Institute for Islamic Countries (SMIIC) · 7th World Halal Summit
The main purpose of this study is to contribute to the literature by focusing on the relationship between religiosity and physical well-being and identifying the mediating role of halal-food consumption that affects physical well-being. The findings have important implications for food manufacturers and marketers in devising marketing campaigns to attract very health-conscious customers.
Cross-Border Presence
From Scotland to Turkey, Cambodia, and Indonesia — invited speaker and visiting professor engagements documented on stage.
6+ international sessions
🇬🇧
Glasgow
United Kingdom
Startup → Brand
🇹🇷
Istanbul
Turkey
World Halal Summit
🇰🇭
Phnom Penh
Cambodia
Global Brands
🇮🇩
Purwokerto
Indonesia
Pricing & IMC
🇲🇾
UiTM
Malaysia
MSME Research
14
Publications
1,086
Citations
11
h-index
13
i10-index
Scholarly Impact
Digitalization, digital customer experience, and sales performance among micro, small and medium enterprises.
Explore research sustainabilityGreen finance, energy efficiency, FinTech, and sustainability outcomes across emerging economies.
Explore research marketingStrategic marketing, pricing, IMC, branding, and international entrepreneurship development.
Explore researchPeer-Reviewed Output
Discover Sustainability
This study examines how artificial intelligence (AI) influences environmental, social and governance (ESG) performance in the German banking sector, with green finance acting as a...
Journal of Innovation & Knowledge
This study examines how artificial intelligence capability, green supply chain practices and enterprise management support influence innovation performance in Chinese enterprises....
Corporate Social Responsibility and Environmental Management
This study examines the role of AI-based analytics, knowledge acquisition, opportunity exploitation, and circular innovation in improving high-performance circular product developm...
Engineering Economics
This study examines the role of natural resources, carbon finance, financial technology (FinTech), and financial inclusion in advancing energy efficiency and promoting sustainable...
Network
Professional Membership
European Marketing and Management Association (EUMMAS)
Dr. Amena Sibghatullah is an active member of the European Marketing and Management Association (EUMMAS) — contributing to a pan-European network of marketing scholars and practitioners.
Through EUMMAS's Center for Marketing Research (CMR), organisations access high-quality, affordable marketing assistance delivered by faculty, students, and expert practitioners — connecting rigorous research with practical marketing outcomes.
For MSME Leaders
Turn digital investment into measurable sales — grounded in Indonesia–Malaysia MSME research.
300+
B2B cases studied
SEM
Validated research
1,086+
Peer citations
ID · MY
Indonesia & Malaysia
Research → DCX → Revenue
What you receive
Consultancy programmes
View allFind out why your digital spend is not showing up in sales — and what to fix first. DCX gap assessme...
Learn more MSMEMap your buyer journey. Design experiences that convert. Measure what matters — built on Indonesia–M...
Learn more MSMEStop competing on price alone. Align your message and your margin in the digital era with research-b...
Learn moreInternational Speaking
Visiting lectures, workshops, faculty development, and international research collaboration — from Glasgow to Istanbul and beyond.
Entrepreneurship, brand leadership, and digital transformation on global stages.
Visiting professor programmes and capacity building for business schools.
Hands-on sessions for MSME leaders, startups, and executive cohorts.
Joint studies, co-authorship, and cross-border academic partnerships.
Trusted by universities and business schools across Asia, Europe & Southeast Asia
