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Dr. Amena Research · Global Speaking · MSME Strategy
Dr. Amena Sibghatullah — International academician, researcher and invited speaker
Istanbul Halal Food Consumption Transforming a Startup into a Brand Entrepreneurship Transforming into Brand...

International Academician · Researcher · Speaker

Dr. Amena
Sibghatullah PhD · Business Management

Research authority and invited speaker across the UK, Turkey, Indonesia, and Malaysia — bridging scholarly rigour with entrepreneurship, branding, and MSME growth strategy.

14

Publications

1,086

Citations

11

h-index

International Sessions Publications
United Kingdom Turkey Cambodia Indonesia Malaysia Istanbul Glasgow Phnom Penh Yogyakarta
Global footprint
Cambodia LSi Business School Istanbul Keynote World Halal Summit Invited International Speaker UMY Visiting Professor UMY Global Marketing MSME Research Pricing & IMC Digital Transformation Entrepreneurship Training Green Finance Research Academic Consultancy

Featured International Session

Halal Food Consumption

Istanbul, Turkey · Standards and Metrology Institute for Islamic Countries (SMIIC) · 7th World Halal Summit

The main purpose of this study is to contribute to the literature by focusing on the relationship between religiosity and physical well-being and identifying the mediating role of halal-food consumption that affects physical well-being. The findings have important implications for food manufacturers and marketers in devising marketing campaigns to attract very health-conscious customers.

  • World Halal Summit
  • Halal food
  • SMIIC
Explore this session All global sessions
Keynote Invited speaker — 7th World Halal Summit, Istanbul Congress Center.

Cross-Border Presence

Global Academic Footprint

From Scotland to Turkey, Cambodia, and Indonesia — invited speaker and visiting professor engagements documented on stage.

6+ international sessions

GB

🇬🇧

Glasgow

United Kingdom

Startup → Brand

TR

🇹🇷

Istanbul

Turkey

World Halal Summit

KH

🇰🇭

Phnom Penh

Cambodia

Global Brands

ID

🇮🇩

Purwokerto

Indonesia

Pricing & IMC

ID

🇮🇩

Yogyakarta

Indonesia

Global Marketing

MY

🇲🇾

UiTM

Malaysia

MSME Research

14

Publications

1,086

Citations

11

h-index

13

i10-index

Scholarly Impact

Research Highlights

digital

Digital Business & MSME Performance

Digitalization, digital customer experience, and sales performance among micro, small and medium enterprises.

Explore research sustainability

Sustainable Growth & Green Finance

Green finance, energy efficiency, FinTech, and sustainability outcomes across emerging economies.

Explore research marketing

Marketing, Entrepreneurship & Strategy

Strategic marketing, pricing, IMC, branding, and international entrepreneurship development.

Explore research

Peer-Reviewed Output

Latest Publications

View all publications

Network

International Collaborations

7th World Halal Summit · SMIIC · Turkey City of Glasgow College, Scotland, UK · United Kingdom LSi Business School · Cambodia Universitas Jenderal Soedirman · Indonesia Universitas Muhammadiyah Yogyakarta (UMY), Indonesia · Indonesia Universiti Teknologi MARA · Malaysia

Professional Membership

Center for Marketing Research (CMR)

EUMMAS

European Marketing and Management Association (EUMMAS)

Active Member Marketing research

Dr. Amena Sibghatullah is an active member of the European Marketing and Management Association (EUMMAS) — contributing to a pan-European network of marketing scholars and practitioners.

Through EUMMAS's Center for Marketing Research (CMR), organisations access high-quality, affordable marketing assistance delivered by faculty, students, and expert practitioners — connecting rigorous research with practical marketing outcomes.

Visit Center for Marketing Research (CMR)
European reach Scholar–practitioner bridge Applied marketing research Organisation partnerships

For MSME Leaders

Research-Backed Consultancy for Growing Businesses

Turn digital investment into measurable sales — grounded in Indonesia–Malaysia MSME research.

300+

B2B cases studied

SEM

Validated research

1,086+

Peer citations

ID · MY

Indonesia & Malaysia

Research → DCX → Revenue

  1. 01 Digital investment Tools & channels
  2. 02 DCX design The multiplier
  3. 03 Sales performance Measurable uplift

What you receive

  • Digital Customer Experience (DCX) diagnostics
  • B2B startup → brand transformation
  • Scholar-practitioner delivery
MSME Consultancy Enquire

Consultancy programmes

View all
MSME

Digital Performance Diagnostic

Find out why your digital spend is not showing up in sales — and what to fix first. DCX gap assessme...

Learn more MSME

B2B Digital Customer Experience Design

Map your buyer journey. Design experiences that convert. Measure what matters — built on Indonesia–M...

Learn more MSME

Pricing, IMC & Competitive Advantage Intensive

Stop competing on price alone. Align your message and your margin in the digital era with research-b...

Learn more

International Speaking

Invite Dr. Amena to Your Institution

Visiting lectures, workshops, faculty development, and international research collaboration — from Glasgow to Istanbul and beyond.

6+ Sessions
6+ Cities
5+ Countries
Most requested

Keynotes & lectures

Entrepreneurship, brand leadership, and digital transformation on global stages.

Faculty development

Visiting professor programmes and capacity building for business schools.

Workshops & intensives

Hands-on sessions for MSME leaders, startups, and executive cohorts.

Research collaboration

Joint studies, co-authorship, and cross-border academic partnerships.

Invite to Speak Research Collaboration

Trusted by universities and business schools across Asia, Europe & Southeast Asia

MSME Consultancy